Sephora (a French make-up retailer with a big following in the US) now carries several mushroom-based products. To help promote these awesome fungi-inspired lotions, creams, and serums, my team at mbg is running a custom photo feature. The art direction is a modern forest scene – for the mushrooms to “grow” in – filled with reflective glass, lush ferns, and rich greens & golds. Def one of the most fun collabs to date!
Clients: Sephora & mindbodygreen | Art director: Megan Doty